German Australian Opera Grant

Now in its 20th year, the annual German Australian Opera Grant provides a once in a lifetime opportunity for emerging Australian opera singers.

Gateway to an international career, the grant has helped many outstanding performers reach their full potential and pursue a singing career on some of the world's most famous stages.

Sensing their brand did not do justice to the significance and prestige of the event, we were asked to develop a new look to raise the profile of the event.

We created an identity, which significantly increased awareness of the program, helped attract candidates and sponsorships and elevated the event to an international level.

Result after one year

The new visual language now perfectly reflects what Opera is about. It has created a prestigious platform for corporate sponsors, attracted a higher level of candidates and increased the GAOG's visibility in the Melbourne calendar of events.